NameTagTV.com [video of the week]
Hey, my good mate Scott Gisnberg has just launched NameTagTV.com, it’s a very cool site so make sure you check it out.
Here is my favorite video so far …
Video not working? Click here for Adobe Flash 9!
Technorati Tags: Scott Ginsberg, Scott, Ginsberg, name tag, name, tag, nametag, nametagtv
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We’ll Be Back Soon…
Hi All…
Just a quick note to let you all know that the blog will be back, bigger and better in the new year…
We have some big things planned - from more interviews, a bunch of guest articles, along with ‘insider looks’ at live PR campaigns…
Stay Tunned…
Pete
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The Proper Way To Stalk a Journalist…
John Jantsh jsut posted a cool video on his Duct Tape Marketing blog:
A full fledged feature story about your company in a major publication can put you on the map. But, there’s a right way and a wrong way to build relationships with journalists. Follow the tips presented in the following video so you don’t come off acting like a stalker.
Technorati Tags: duct, tape. marketing, john, jantsh, publicity, journalist, video, pr
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Apples PR Team “Go To” work…
Managing public opinion is a major factor in the continual success of any big companies such as Apple.
But every now and again, they was Apple keeps a firm grip on the media gets leaked… and this is one of those occasions.
In this clip, Benjamin Cohen, a Channel 4 journalist in Brittan, is trying to ask Phil Schiller of Apple a question about the relationship of the iPhone to the iTunes music store when he uses the M word — monopoly.
That’s when the PR team swoop in and re-establish control of interview.
Technorati Tags: apple, iphone, publicity, pr,
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Special Invitation to Free Publicity Teleconference!
A good friend of mine, David McMahon is running a free Teleconference tomorrow night. He’ll be interviewing Jennifer Elliott on how to get Journalists to sell your products and services.
Getting your name in the newspaper is one thing… yes; you will be famous for about 5 minutes… the key point to know is how to get more customers, how to turn all that fame and publicity into more customers and more cash flow for you. All will be revealed in the call…
So if you want free publicity, would like tips on how to handle journalists in the interview, get key advance strategies on how to get more customers, then you need to be on this call.
Date of Call:
Thursday 8th November 2007
Time of Call:
09.00 a.m. Western Australia
09.30 a.m. Northern Territory
10.00 a.m. QLD
10.30 a.m. South Australia
11.00 a.m. NSW, ACT, VIC & TAS
12.00 noon New Zealand
Phone Number:
From Australia dial: 0011 1 646-519-5800
From New Zealand dial: 00 1 646-519-5800
Caller PIN Number: 2848#
Please Note:
The teleconference call is hosted in the USA, which means it is an international call.
But you can still participate for a small amount. Your local post office, supermarket, newsagent, etc… sells pre-paid PHONE CARDS. If you buy a $20 phone card you can use it to sit on the hour long call for approximately $2.00. In fact it’s far likely to be cheaper than calling STD within Australia! And the cost is automatically deducted from your pre-paid card.
Technorati Tags: publicity, journalist, teleseminar, David, McMahon, Jennifer, Elliott
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What’s The Point Of A Press Release???
Ok, so it sounds like an obvious question, right?
Well, a lot of people have misconceptions about what a press release should actually do. Let’s clear those up right now! In order to understand what a press release is, you need to be able to tell the aims of publicity apart from the aims of a press release. So, recapping and adding on to the purpose of publicity:
The aims of publicity are:
- To raise awareness for your cause
- To make you boat-loads of cash; and
- To make you famous.
Ok, so the concept of what publicity is all about should be pretty clear to you by now. Let’s move on the point of a press release. The aims of publicity and the aims of a press release are not the same. I’ll say that again: the aim of a press release is not to get awareness, boost your ego or make you sales.
A press release’s one and only purpose is to get you an interview.
The press release is designed to draw the media people in so that they will contact you for more information. Your press release is not meant to be printed word for word in the media. If it is, you have written an appealing and pleasing press release, but unfortunately not a successful one.
Why?
Isn’t it a good thing if they print exactly what you want them to print??
The answer is simple: no. If you send out your press release and it is printed word for word in the local press, that is the only coverage you are going to get. That’s because you’ve already told them everything they need to know! Why would they bother wasting their own time and resources calling you for an interview when all of their questions have already been answered?
If your press release is printed word-for-word, it’s not the end of the world; you still gained exposure. But now you know what to do better next time. Craft your next press release so that the media must come to you for the answers to their questions.
Technorati Tags: publicity, press, media, release, PR, Pete, Williams
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Top X PR Distribution Websites
Hi All…
I just wanted to start a post, which I can continue to add to which lists the TOP X PR Distribuition websites.
If you know of others, please leave a comment below so we can continue to grow this great publicity resource.
PRWeb - http://www.prweb.com
PR Urgent - http://www.prurgent.com
PRLeap - http://www.prleap.com -
PR Newswire - http://www.prnewswire.com
PRWeb Direct - http://www.prwebdirect.com
TheOpenPress - http://www.theopenpress.com
Free Press Release - http://www.free-press-release.com
Pressbox.co.uk - http://www.pressbox.co.uk
I-Newswire - http://www.i-newswire.com/
PR Free - http://www.prfree.com/
OpenPress - http://www.openpress.com/
Soft Press Release - http://www.softpressrelease.com
Market Wire - http://www.marketwire.com
URL Wire - http://www.urlwire.com/
Web Wire - http://www.webwire.com/
EMediaWire - http://www.emediawire.com
BusinessWire - http://www.businesswire.com
PR 9 - http://www.pr9.net
PR Inside - http://www.pr-inside.com
Canada Newswire - http://www.newswire.ca/
Press Release Network - http://www.pressreleasenetwork.com
Technorati Tags: pr, publicity, links, distribution, press, release, media, pete, williams, sites, websites
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DealDotCom - Press Release Profits Only $18.98
Hi All,
I am not sure if you’ve heard all the hype around ‘DealDotCom’ and their amazing ‘one-day-only’ offers.. but TODAY October 8, 2007 they are offering an AMAZING PR Course for ONLY $18.98 USD (Regularly $37.00)
Check it out at:http://www.renegadepublicist.com/dealdotcom.php
This bargain of a course is titled ‘Press Release Profits’ and includes:
* A Comprehensive Home Study Course: As always PR Guru Alice Seba delivers with hours of Audio complete with downloadable printouts which include pages and pages of helpful tips to get your Press Releases noticed.
* The Press Release Profits Software Application: Formats your Press Releases for you, automatically in HTML or proper format for printable releases (to send in to Newspapers, Radio, and TV stations).
* A slew of Bonuses: Tons of info from the pro on how you can use Press Releases for Affiliate profits, Niche marketing, and search engine traffic. Also, see videos of Alice critiquing press releases for tips on how to get yours noticed!
This seriously is a ONE-DAY-ONLY offer so make sure you don’t miss out and visit: http://www.renegadepublicist.com/dealdotcom.php
The guys at DealDotCom hit the nail on the head when the wrote:
“…The sad truth today is that people are wary of blatant advertising. We are so bombarded with marketing it’s hard to trust any of it. The cost of advertising has also gone up, especially on the internet. The good old days of 10 cent bids on keywords are a thing of the past, and to get someone competent to get your message out to targeted visitors costs a pretty penny as well. If only there were a cheap way to inform people about your products or services. Well, there is, and it’s called Press Releases.
Before you say, “But I don’t know a thing about Press Releases!” let me tell you about another great product from Alice Seba. Alice spent quite a bit of time as a professional Press Release writer, and her product, Press Release Profits imparts all her knowledge on to you, especially if you don’t know a thing about them.
Press Releases are newsworthy STORIES. While people can see an advertisement from space, they trust a story. A story puts your business or website in the back of their minds, so even if they aren’t interested in what you have to offer, if someone asks them they will mention you because they read the story.
How much does it cost to put out a Press Release? Nothing! Everything you need to put out a press release that will grab the media’s attention is included in Press Release Profits. Alice shows you how to format a press release, where to submit it, and how to make it so it gets picked up. You tell me, would a story about your website in your local paper get you more visitors? Who better to tell people about your business than you?
The bonuses Press Release Profits are all included and shows how powerful a Press Release campaign can be for Affiliate Marketers, Niche Marketers, and SEO Marketers. If you want more people to come to your blog or website for free, then put out a press release and watch the traffic roll in. Press Release Profits will show you how. Become your own bullhorn.”
Seriously, I recommend to check it out: http://www.renegadepublicist.com/dealdotcom.php
Enjoy ,
Pete
Technorati Tags: press, release, profits, dealdotcom, deal, dot, com, Alice, Seba, publicity
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Public Relations for Non Profit Organizations
If you are part of a community group or non-profit organization then the local media can be one of the most powerful tools at your disposal. Not only is it often much easier to win coverage on a local basis versus a national one, it is also much more relevant to the people involved.
In fact, if your organization pulls it’s membership numbers from a specific area, then this may just be the best possible way to reach them. By properly utilizing local coverage you can more effectively communicate with your group.
Even if you are part of a much larger organization, often your membership will be clustered in certain geographic regions. If you can leverage the local media in those areas you can again reach your group in a convenient and proficient format.
Now as great as this all sounds, there is an art to it. Follow these key points to make the most out of your local media exposure.
Build Strong Relationships
If you want the media to be on your side, then you have to give them a reason. By taking the time to build strong and lasting relationships you can better your odds of winning the coverage you’re after.
Building these types of relationships does take some work. As in, don’t expect it to happen overnight. But just give it time; before you know it you’ll have the contacts you need to get your stories run quickly and accurately.
You’ll know that you’ve made it when all these journalist that you have worked so hard to woo start calling you for stories. When your phone starts to ring, then you are doing something very right!
Outline your Facts
You have to know your story before you can convince someone else to cover it!
Meet with your group and get your facts straight before anyone starts talking to the media. If you are fuzzy on the details, then conflicting versions of the same story will soon find their way into rotation. To avoid this it is important that everyone be on the same page right from the beginning.
Take the time to sit down together and outline all the points you want to cover. Here are a few universal topics that are important to almost every story to get you started.
- Who - Layout who your organization is and who the key players are for this story.
- What - What specifically is the activity or event that the story focuses on?
- When - When did or does this even take place?
- Where - Where exactly are we talking about?
- Why - Why is this important? Explain why it is that people, both those in your group and those just following your story, should care about this story.
- How - How do you plan on accomplishing this?
By building clear points around these questions you are creating a concise story that is easily covered by the media. The easier things are for them, the more likely they are to come to you again.
Making your Story Matter
So at this point you have done the groundwork and have strong media relationships firmly in place in your local community. Now you need to make sure that your story is relevant to your area. You have to make it matter to the people that will hear it.
This is how you make the news. If the people who hear your story don’t care one way or the other about it, then why should the news run it? Taking the time to localize your information is probably the most important step you can take.
Why? Because like we said, you have to get people to care. It doesn’t matter how good your relationships are or how well designed your story is, if it doesn’t matter to your audience then they aren’t going to listen. And if the audience doesn’t listen then you aren’t going to get the coverage you’re after. It’s as simple as that.
While the local media in your area probably does cover larger national stories and events, ultimately it is their job to bring things down to a local level. People care about what is happening right in their own backyard, and it is the job of the local media outlets to provide that information.
So before you start your pitch, run through the facts and find the relevance. If you can’t answer the “So what?” Then you’re not ready.
You don’t want all your hard work to just end up lining a trash bin somewhere!
Bringing it Home
Now this whole process needs to happen quickly. Your group has to be able to lay out their story, localize it, and then convey it to the media in a quick and timely fashion.
Knowing right off the bat how your story relates to your target area will make this whole process that much easier.
Bringing the story back home is rather easy if you know where to look. Here are a few very good places to start:
- Where is your group based? If the answer is locally then you are home free. People want to know what others in their community are up to and that fact alone can make the story matter to them.
- Where is your event being held? Even if you aren’t a local group, if you are sponsoring a local event, then it becomes important.
- What are you trying to convey? If the information is relevant to the local people then they will want to hear it.
- Who is affected? Is your organization stepping out to help someone in the local community? Or maybe they are taking a stand on an issue that hits close to home? You need to think about these things before you pitch your story.
- Do you have a special guest? Even if your actual group holds no real interest to the local population, you might be able to create some through hosting the right guest at your activity.
- If the information is more standard, like when and where you meet, it might not be as exciting, but work to make it interesting. Still tell people who you are and what you are trying to do. You might just perk some new interest!
Always Know your Goals
If you can answer all the questions up to this point, then you probably have a very good idea of what type of story you are shooting for. It is important to know what you want before you ask. Then you know exactly what it is that you are bargaining to attain.
If you are holding an activity or event in the local area then it quickly becomes a general interest story. In this case if you want people to really get the feel of what the event was like, then you want pictures. Have your facts together and be well prepared for your interview to achieve the success you are after.
If the piece needs to be longer and dive more into the details, then consider a feature story in your local newspaper. This way you can use pictures and an interview to your best advantage.
It may be that all your after is a quick mention. Having your name dropped in the right circles can make all the difference in the world.
Whatever your goal ends up being, you have to know what it is!
This goes back to the importance of having those strong media relationships. If you already know what options are available to you, then you can better understand what you need to aim for. Also the better your relationships are, the more say you can get in exactly where your story runs and how it looks when it does.
If you want to maximize your coverage then this is the only way to go.
So Now What?
If you have taken all the steps outlined here and are confident in your information, then it is time to start knocking on doors. There is no way your story can ever be run if the right people don’t even know that it exists.
Here are some common ways to start:
Take our advice and you’ll be a pro at handling your local media outlets in no time at all!
Technorati Tags: non, profit, community, organization, organisation, publicity, pr, media, pete, williams, public, relations
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Pete’s Twitter’s For 2007-10-03
- Looking into buying an IT hardware company - the biggest windfalls in business are in synergies & this will be a perfect match with iTelecom #
Follow Pete's Twitter Roll Here: www.Twitter.com/preneur.
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