Special Invitation to Free Publicity Teleconference!
A good friend of mine, David McMahon is running a free Teleconference tomorrow night. He’ll be interviewing Jennifer Elliott on how to get Journalists to sell your products and services.
Getting your name in the newspaper is one thing… yes; you will be famous for about 5 minutes… the key point to know is how to get more customers, how to turn all that fame and publicity into more customers and more cash flow for you. All will be revealed in the call…
So if you want free publicity, would like tips on how to handle journalists in the interview, get key advance strategies on how to get more customers, then you need to be on this call.
Date of Call:
Thursday 8th November 2007
Time of Call:
09.00 a.m. Western Australia
09.30 a.m. Northern Territory
10.00 a.m. QLD
10.30 a.m. South Australia
11.00 a.m. NSW, ACT, VIC & TAS
12.00 noon New Zealand
Phone Number:
From Australia dial: 0011 1 646-519-5800
From New Zealand dial: 00 1 646-519-5800
Caller PIN Number: 2848#
Please Note:
The teleconference call is hosted in the USA, which means it is an international call.
But you can still participate for a small amount. Your local post office, supermarket, newsagent, etc… sells pre-paid PHONE CARDS. If you buy a $20 phone card you can use it to sit on the hour long call for approximately $2.00. In fact it’s far likely to be cheaper than calling STD within Australia! And the cost is automatically deducted from your pre-paid card.
Technorati Tags: publicity, journalist, teleseminar, David, McMahon, Jennifer, Elliott
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Succeeding with Publicity - Interview with Michael Walls
Today I have a special interview for you all…
It’s with the publisher of Succeed Magazine, Michael Walls.
Now, not only is Michael the publisher of one of Australia fastest growing magazines but he is a very experienced publicist.
In the 20 or so mins Michael and I chat we cover:
- Michael’s vast history in publiching and journalism
- How to put yourself in the journalists shoes, and ensure exposure
- The importance of local media in your overall PR plan
- Some left field ‘mediums’ you should consider pitching too
- How to structure and find your angle to make the journos salivate and..
- How Michael can help you exposure TODAY
It’s a great interview, so check it out below….
Technorati Tags: michael, walls, pete, williams, publicity, interview, pr, media, publicist, succeed, magazine, the, secret
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Press Release Angles.
Hi Folks…
Today in another installment in the series of excepts from the Dale Beaumont interview available in fully downloadable mp3 format when you join the Renegade Publicist Inner Circle - the best bit is it’s FREE.
Today we join the interview where Dale and I are discussing different hooks you can use when forming you press release.
Dale:
And then you can maybe see, if you’re listening to this, how it is that you can attach whatever it is that you do, to one of these particular types of hooks or media angles. Is that cool if we go through that a bit.
Pete:
That is. Hopefully everybody who’s listening has actually got a pen in their hands and is ready to take some notes right now. So, fire away.
Dale:
Alright. Cool. I’m going to rattle off a few and some of them I might mention what they are and some I might expand a little bit of the story but the first one which is kind of obvious is: “Is it something that’s unique?” Is it something that’s really different? For example, my best friend and business partner in ‘Tomorrow’s Youth’, his name’s Brett Williams and we actually wrote a book together when we were 20 years of age.. now if again we were to go with a headline ‘Two People Write Book” people are going to say “So what?” but, “Two 20 Year Olds Write a Book” and we were actually able to have our fourth print run in four months, that was a pretty awesome achievement for a book to go to reprint. Normally books will go to reprint every year or every two years, but to have 4 reprints in the space of 4 months because we had so much demand for the book when it first got out there, and we were both 20 years of age and writing a book.. That kind of doesn’t happen every day.
That was something that was unique. So you need to actually drill a bit deeper and think to yourself, ‘OK, I may be an accountant but what is it that is actually unique about what I do? What could sort of separate me?’ and if you don’t have anything, then you really need to ask yourself the question, ‘what could be unique?’ How could I – I’m not saying make something up, and I’m not saying manufacture something but how can you find something that’s very small and unique and how can you kind of magnify it. How can you make it bigger or enlarge it? So, that’s something that’s really important. So, they’re asking themselves, is this unique, is this different, does this have some sort of interest for my readers?
The next one that we might go through is something that’s successful. That’s oftentimes, what people look for. Like there was a lady that was on ‘A Current Affair’ last night, a lady called Rachel Barnes and she’s purchased 71 properties in the last 5 or 6 years and she originally grew up in a caravan so, here’s a person grew up in a caravan park, now owns 71 properties, now is a multi-millionaire. You know, it’s kind of in a little bit of a way, a rags to riches type story but she’d done something that’s incredibly successful and people want to know about people that a re doing great things.
Pete:
It gives them hope.
Dale:
That’s right. Exactly. So, if you are an accountant, well, what is successful about what you do? Maybe you see, I don’t know, maybe 500 people a week where the average accountant may only see 50 people a week. That’s successful. Or maybe it’s the turnover in your business or maybe it’s the satisfaction that 100% of your customers absolutely are raving fans. What is successful about what you do and kind of draw that out for us – going back to that book example was two 20 year olds have written a book and that was kind of the unique part but the successful part was that it was in its fourth print run in four months so we kind of drew on that as well. So some of these ones that your going to be going through, you may kind of be going for a combination of these factors, a combination of these hooks or angles in order to get your story secured, because you may not with just one alone.
Technorati Tags: dale, beaumont, dream, express, pete, williams, publicity, press, release, media, exposure, write, writing
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PR - The Gift That Keeps On Giving…
Over the next few weeks, I am going to release some excerpts from the various interviews I have been putting together for the upcomming ‘Unleashing The Power Of Publicity’ program… The stuff these experts have been revealing is blowing my mind and I just can’t get these ‘inside secrets’ to you quick enough… These excepts will cover all the various reasons why you want to do PR, what you need to do to get infront of the journalists, and how to put together a powerful reasles etc etc.
Today’s except is from the interview with Dale Beaumont, which you can get for free today on the Renegade Publicist homepage here.
Here we are discussing some of the lesser known benefits of publicity;
Dale Beaumont:
And the other thing I love about PR is, I call it the gift that keeps on giving because unlike an advertisement whereby it’s here one day and gone the next, PR if it’s a newspaper may be the same as well, however, you can cut that out and you can stick that on your wall. You can’t do that with an advertisement. And if you have a whole lot of these editorial pieces that are either sprawled across your office wall or you maybe have them on your own website or you have them maybe just in a little scrap book or folder that’s in your reception, when people come in or they see that then they think ‘wow, this is someone I really want to do business with.’ I still display on my website, you can go to www.dalebeaumont.com and there’s articles that came out 4 years ago but people can still go there and read those articles, and it’s still actually giving me a lot of credibility, even though it happened quite a long time ago.
Pete:
People may not actually read the words of the article but they just see you’ve been in XYZ media 9 times and things like that. And it’s just that expert perception that’s given to you automatically.
Dale:
That’s right. So once you have the exposure, cut out the articles. Colour photo copy it. Stick it everywhere you can. Even in the past, if you’re not familiar with the ‘secrets exposed’ series, it’s a book where I interview a whole lot of highly successful people on a range of topic areas and the way I actually able to get many of those contacts for them to put together the material was that I sent them a copy of a couple of previous media articles that I actually had written about me because one of the first things these people were thinking once they got a proposal was ‘who is this guy Dale Beaumont?’ but because I actually sent a couple of articles through and they were able to read those and think ‘oh OK well obviously if he’s been in the media and he’s had this exposure, then he’s obviously someone that I could do business with.’
Pete:
Yeah, it’s a great way to keep milking and leveraging the one article you get, numerous ways to get value in every area of your business.
Dale:
You can put them in your email signature. You can put them on your business card. There’s just so many different kinds of things that you can do. And it just lasts and lasts. Once you’ve been on ‘Sunrise’ or ‘The Today Show’, for example, then you can quote that for the rest of your life if you want to and that just keeps giving you more and more value.
Hope you found some value here… If you know of other reasons and benefits of getting media exposure please leave a comment below.
Technorati Tags: dale beaumont, publicity, media exposure
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