July 16th, 2007

New Rules for Marketing and PR!

Hi All,

I just wanted to let you in on a really powerful audio that John Jantsch of Duct Tape Marketing recently released for his podcast.

It’s a fantastic interview with David Meerman Scott, author of a great book on new media called The New Rules of Marketing and PR..

Scott takes a close look at the use of blogs, podcasts, RSS, wikis, press releases and the like in promoting products and services directly to the end user.

In this episode David talks about how he discovered the impact of these new media tools when his company found they were getting better results using these tools than their PR agency was using traditional media relations tactics.

Make sure you check this interview out:

http://www.ducttapemarketing.com/podcast.php?id=P1088

Technorati Tags: Publicity, Free Advertising, David Scott, John Jantsch