PR - The Gift That Keeps On Giving…
Over the next few weeks, I am going to release some excerpts from the various interviews I have been putting together for the upcomming ‘Unleashing The Power Of Publicity’ program… The stuff these experts have been revealing is blowing my mind and I just can’t get these ‘inside secrets’ to you quick enough… These excepts will cover all the various reasons why you want to do PR, what you need to do to get infront of the journalists, and how to put together a powerful reasles etc etc.
Today’s except is from the interview with Dale Beaumont, which you can get for free today on the Renegade Publicist homepage here.
Here we are discussing some of the lesser known benefits of publicity;
Dale Beaumont:
And the other thing I love about PR is, I call it the gift that keeps on giving because unlike an advertisement whereby it’s here one day and gone the next, PR if it’s a newspaper may be the same as well, however, you can cut that out and you can stick that on your wall. You can’t do that with an advertisement. And if you have a whole lot of these editorial pieces that are either sprawled across your office wall or you maybe have them on your own website or you have them maybe just in a little scrap book or folder that’s in your reception, when people come in or they see that then they think ‘wow, this is someone I really want to do business with.’ I still display on my website, you can go to www.dalebeaumont.com and there’s articles that came out 4 years ago but people can still go there and read those articles, and it’s still actually giving me a lot of credibility, even though it happened quite a long time ago.
Pete:
People may not actually read the words of the article but they just see you’ve been in XYZ media 9 times and things like that. And it’s just that expert perception that’s given to you automatically.
Dale:
That’s right. So once you have the exposure, cut out the articles. Colour photo copy it. Stick it everywhere you can. Even in the past, if you’re not familiar with the ‘secrets exposed’ series, it’s a book where I interview a whole lot of highly successful people on a range of topic areas and the way I actually able to get many of those contacts for them to put together the material was that I sent them a copy of a couple of previous media articles that I actually had written about me because one of the first things these people were thinking once they got a proposal was ‘who is this guy Dale Beaumont?’ but because I actually sent a couple of articles through and they were able to read those and think ‘oh OK well obviously if he’s been in the media and he’s had this exposure, then he’s obviously someone that I could do business with.’
Pete:
Yeah, it’s a great way to keep milking and leveraging the one article you get, numerous ways to get value in every area of your business.
Dale:
You can put them in your email signature. You can put them on your business card. There’s just so many different kinds of things that you can do. And it just lasts and lasts. Once you’ve been on ‘Sunrise’ or ‘The Today Show’, for example, then you can quote that for the rest of your life if you want to and that just keeps giving you more and more value.
Hope you found some value here… If you know of other reasons and benefits of getting media exposure please leave a comment below.
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