November 18th, 2007

Apples PR Team “Go To” work…

Managing public opinion is a major factor in the continual success of any big companies such as Apple.

But every now and again, they was Apple keeps a firm grip on the media gets leaked… and this is one of those occasions.

In this clip, Benjamin Cohen, a Channel 4 journalist in Brittan, is trying to ask Phil Schiller of Apple a question about the relationship of the iPhone to the iTunes music store when he uses the M word — monopoly.

That’s when the PR team swoop in and re-establish control of interview.

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