How To Write A Press Release 1 Day Masterclass.
Need help writing successful press releases?
AAP Medianet provides a training program to enhance your media communication skills. They are running a one day “masterclass” on July 27 in Rhodes, NSW (where ever that is) designed to teach you how to grab the mass media spotlight by writing press releases that get noticed.
Now I have never been to an AAP training session, so can’t say how good or bad this will be but, the topics apparently covered are:
+ How The Media Works - Structure of the Industry
+ Formulating your Release and using the right ‘hook’ or ‘angle’
+ Marketing your message - efficiently and effectively
+ Using different styles for different media and targeting the right media
+ Using electronic sites such as ‘Media Game’ to help get your message across
+ How this influences the presentation of information
+ Finding a news angle
+ Identifying the target audience
+ Do’s & Don’ts of media relations
+ Examples of successful and unsuccessful releases
+ The News Conference - when and when NOT to use them
Date: Friday July 27, 2007
Venue: AAP - Level 5, 3 Rider Blvd Rhodes Waterside, Rhodes NSW
Cost: $499 + GST
For More Information Click Here
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