Press Release Angles.
Hi Folks…
Today in another installment in the series of excepts from the Dale Beaumont interview available in fully downloadable mp3 format when you join the Renegade Publicist Inner Circle - the best bit is it’s FREE.
Today we join the interview where Dale and I are discussing different hooks you can use when forming you press release.
Dale:
And then you can maybe see, if you’re listening to this, how it is that you can attach whatever it is that you do, to one of these particular types of hooks or media angles. Is that cool if we go through that a bit.
Pete:
That is. Hopefully everybody who’s listening has actually got a pen in their hands and is ready to take some notes right now. So, fire away.
Dale:
Alright. Cool. I’m going to rattle off a few and some of them I might mention what they are and some I might expand a little bit of the story but the first one which is kind of obvious is: “Is it something that’s unique?” Is it something that’s really different? For example, my best friend and business partner in ‘Tomorrow’s Youth’, his name’s Brett Williams and we actually wrote a book together when we were 20 years of age.. now if again we were to go with a headline ‘Two People Write Book” people are going to say “So what?” but, “Two 20 Year Olds Write a Book” and we were actually able to have our fourth print run in four months, that was a pretty awesome achievement for a book to go to reprint. Normally books will go to reprint every year or every two years, but to have 4 reprints in the space of 4 months because we had so much demand for the book when it first got out there, and we were both 20 years of age and writing a book.. That kind of doesn’t happen every day.
That was something that was unique. So you need to actually drill a bit deeper and think to yourself, ‘OK, I may be an accountant but what is it that is actually unique about what I do? What could sort of separate me?’ and if you don’t have anything, then you really need to ask yourself the question, ‘what could be unique?’ How could I – I’m not saying make something up, and I’m not saying manufacture something but how can you find something that’s very small and unique and how can you kind of magnify it. How can you make it bigger or enlarge it? So, that’s something that’s really important. So, they’re asking themselves, is this unique, is this different, does this have some sort of interest for my readers?
The next one that we might go through is something that’s successful. That’s oftentimes, what people look for. Like there was a lady that was on ‘A Current Affair’ last night, a lady called Rachel Barnes and she’s purchased 71 properties in the last 5 or 6 years and she originally grew up in a caravan so, here’s a person grew up in a caravan park, now owns 71 properties, now is a multi-millionaire. You know, it’s kind of in a little bit of a way, a rags to riches type story but she’d done something that’s incredibly successful and people want to know about people that a re doing great things.
Pete:
It gives them hope.
Dale:
That’s right. Exactly. So, if you are an accountant, well, what is successful about what you do? Maybe you see, I don’t know, maybe 500 people a week where the average accountant may only see 50 people a week. That’s successful. Or maybe it’s the turnover in your business or maybe it’s the satisfaction that 100% of your customers absolutely are raving fans. What is successful about what you do and kind of draw that out for us – going back to that book example was two 20 year olds have written a book and that was kind of the unique part but the successful part was that it was in its fourth print run in four months so we kind of drew on that as well. So some of these ones that your going to be going through, you may kind of be going for a combination of these factors, a combination of these hooks or angles in order to get your story secured, because you may not with just one alone.
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