September 14th, 2007

The Secrets Behind The 20min Press Release Result…

Kevin Rudd Hi All…

Now, as promised I’ve put together a couple of short videos walking you all through the steps I used to get a live radio interview within 20mins of the press releases’ distribution.

So just to remind you all….

The challenge was this:
1. Send out a press release following the formula outlined in the Renegade Publicist course
2. The media contacts I sent the release to where not to be on my personal rolodex (in effect a cold list).
3. It had to be on a topic I am not a known “expert” on.
4. I had to receive a call from a journalist to book an interview (radio, tv or print) within an hour.

Now.. the topic I chose to focus on was ‘Politics’, as it’s about as far away from my ’skill set’ as possible… I did however tie it back into something I know, ‘marketing’ - that’s one of the biggest secrets to getting media exposure consistently..

You have to continually find links between the topical news issues and your skills.

With the upcoming Australian federal election being the talk of the moment, all I had to do was find a link and an angle that would interest a journalist.

The angle and headline that I came up with was - Is Kevin Rudd The Smartest Marketer in Politics?

You can read the entire release here.

So how did I get it into the hands of a journalist in a way that ensured;

  • It hit his desk immediately;
  • It didn’t get thrown straight in the trash;
  • It made him pick up the phone and call;
  • All in under 20 mins?



Well check out part one of the video to find out:



.. and part two:



Oh yeah… here is a snap-shot of APPMediaNet’s Press Release List mentioned in the video:

AAP Capture2



So the moral of the story is: “Check out AAP Media Net” - http://www.aapmedianet.com.au/

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Filed under: by Publicity, PR Examples, Pete's Exposure by Pete

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